resume

Career History

LG Health & Household/Avon  (New York, New York) 

Digital Copywriting Manager (September 2022 - present)

  • Lead branding, storytelling, promotional campaign, user experience, affiliate, content marketing and product copy development for Avon Digital 
  • Establish the Avon Digital brand voice and write all campaign site assets, homepage, landing pages, mobile, text and paid media  
  • Manage the Digital Copy department 
  • Set and uphold content guidelines and processes including Regulatory and Legal reviews
  • Craft all retailer product copy, paid media and content marketing initiatives for global LG H&H brands including belif, The Face Shop and su:m 37

Bloomingdale's  (New York, New York) 

Copywriting Manager (January 2018 - August 2022)

  • Led the website product description workflow for Bloomingdale’s while ensuring trend and selling features were communicated in a compelling, brand-right and unique way
  • Managed a team of staff and freelance copywriters, safeguarding site consistency and accuracy while strategizing team coverage and budget   
  • Championed product page enhancements that promote best-in-class shopping experiences
  • Instituted the product copy production process for the warehouse: writing product details from actual merchandise samples, designed the copy standards and merchandise measurement guidelines 

Senior Copywriter (July 2015 - December 2017)
  • Responsible for website product copy workflow and content across all categories  
  • Managed the proofreader: maintained and enforced the Bloomingdale's style guide
  • Revamped the product copy standards based on customer data, marketing metrics, competitive studies and legal requirements
  • Wrote product copy for Women's Outerwear and Swim  

Saks Fifth Avenue  (New York, New York) 

Copywriting Manager (May 2013 - June 2015)

  • Managed all aspects of merchandise copy production for the following Saks.com businesses: Jewelry, Shoes, Handbags, Men’s, Home and Soft Accessories. Oversees Saks.com's largest team of 5 Copywriters.
  • Partnered with the Copy Director to establish the Saks OFF5TH.COM editorial voice; writes all navigation pages, email, affiliate marketing content and subject lines. 
  • Key contributor to the increased open and conversion rates of Saks OFF5TH.COM email subject lines. 
  • Streamlined the copy workflow and developed the product description standards, merchandise information sheets and measurement guidelines.
Senior Copywriter (December 2011 - April 2013)
  • Instituted a copywriting process for Saks Fashion Fix: authored the copy standards
  • Exhibited writing versatility for a wide range of product categories, from women’s to men’s apparel, shoes to jewelry
  • Created, evolved and maintained a Fashion Fix brand voice across all site content: product copy, homepage, email, banners and social media
  • Oversaw 2 copywriters and distributed weekly writing assignments
Fashion Copywriter (May 2010 - November 2011)
  • Wrote two of Saks.com’s fastest growing business categories: handbags and kids. Demonstrated creative discipline and composure in managing a copy workload of close to 200 items each week.

Macy's Inc. (New York, New York)

Fashion Copywriter (September 2007 - April 2010)

  • Crafted informative, evocative, sales-driven product copy and editorial content for the following advertising vehicles: direct mail, invitations, postcards, outdoor, magazine and print ads
  •  Wrote copy for the following families of business: Women’s ready-to-wear, Men’s and Kids’ 
  • Took the lead role during merchandise presentations, evaluating the accuracy of product briefs
  • Proofread copy and ensured consistency and adherence to the Macy’s copy and legal guidelines

JimenezBasic Advertising (Makati, Philippines)

Associate Creative Director (June 2005 - June 2006)   

Advertising Copywriter (September 1999 – May 2005)

  • Crafted promotional advertising copy for TV, radio & print ads, online media, sales training materials, press releases, audio-visual presentations, posters, billboards, transit ads, brochures, sales & pharmaceutical detailing aids, logo & identity manuals, event invitations, souvenir programs, product launch, consumer engagement scripts and product packaging. 
  • Provided creative direction, leadership and support to a concept team of 2 art directors, 1 junior copywriter.
  • Worked on notable brands like: Pfizer, Avon, Procter & Gamble, Mead Johnson, Western Union, Starbucks, Coca-Cola Company, among others  

Skill Set 

Written and verbal communication skills · Vast experience in proofing and editing · Adept at Microsoft Office applications, Adobe Photoshop and Indesign, Mac and Windows platforms · Excellent research skills and exhibits ease in using popular web technologies.

Education

Bachelor of Arts, Major in Communications - Ateneo de Manila University

Career Highlights 

  • BEST OF THE BEST TEAM AWARD, Turn In Team, Bloomingdale's (Q2 2017) 
  • PRESIDENT'S AWARD, Fashion Fix Team Recipient for Business & Creative Innovation, Saks Direct (December 2012)
  • SPOTLIGHT AWARD, Recipient, Saks Direct (August 2012)
  • MOST VALUABLE EMPLOYEE AWARD, Recipient for Excellent Performance, Saks Direct (Q1 2011) 
  • GRAND WINNER, PFIZER GLOBAL INNOVATION AWARDS (New York 2003)  Project: Pfizer Loving Care Campaign 2003 (Client: Pfizer Childcare products)
  • GRAND ANVIL AWARD FOR PUBLIC RELATIONS (Philippines 2002) Project: Read to Lead Campaign 2002 (Client: Visine Eye Care Line, Pfizer)
  • GOLD AWARD, 17th PHILIPPINE ADVERTISING CONGRESS (2001) Invitation Design (Client: The Power Plant Mall)

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