HUB TELECOM POSTER
Strategy: Drive mobile phone membership sales by highlighting the unique benefit of bypassing credit checks.
HALLMARK VALENTINE'S DAY IN-STORE SIGNAGE
Strategy: Draw hype around the Valentine's season by recreating classic romantic icons.
BENCH BEACH BOUND POSTER
Strategy: Utilize gamification with this beach getaway raffle to drive in-store foot traffic and boost sales
STAR WARS EPISODE II CARD ATTACK POSTER
Strategy: Create hype around the launch of these limited-edition Star Wars prepaid phone cards
AVON LET'S TALK ADVERTORIAL
Strategy: Establish a connection with the customer and build loyalty by maintaining a bi-weekly newspaper column featuring Avon's wide range of products
GYNEPRO FEMININE ANTISEPTIC WASH COLLATERAL
Strategy: To effectively communicate the cleanliness and freshness benefits of this new feminine wash product, visual cues of water bubbles and a vibrant lily were chosen.
HAMBURG STORE DIRECT MAILER
Strategy: Hamburg, a specialty bathroom fixture store is announcing a new store opening. To maximize interest of prospective customers, an unexpected teaser message and image were used.
HAMBURG STORE DIRECT MAIL
Strategy: Introduce the brand's comprehensive product line by featuring the products on a "House of Cards" collateral.
WHISPER PRESS RELEASE INVITATION
Strategy: To support Whisper's positioning as the freshest sanitary pad in the market, we sent out fresh milk carton invitations for the official press launch dubbed "Fresh Release".
